Prime Minister Narendra Modi launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ on 2 August 2026. The campaign aims to create a drug-free India by encouraging young people to stay away from substance abuse and promoting a healthy, confident and responsible youth population.
More than 1 crore young citizens from over 28,000 locations joined the launch and took an anti-drug pledge. The campaign will run for 100 weeks, with activities organised every Sunday.
Key Points
- Launched by: Prime Minister Narendra Modi
- Launch date: 2 August 2026
- Campaign: Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan
- Main objective: To make India’s youth free from drug and substance abuse.
- 100-Week Plan: The campaign will continue for 100 weeks, with activities every Sunday.
- Participation: More than 1 crore youth joined the launch from 28,000+ locations.
- The campaign grew from a pilot project launched in Kashi (Varanasi) in the previous year.
- The initiative is supported by 125+ spiritual organisations and several NGOs under the Kashi Declaration.
- MY Bharat is playing an important role in engaging young people in the campaign.
- MY Bharat has connected more than 2.23 crore youth across the country.
- Activities during the 100 weeks will include art, culture, sports and meditation.
- The Prime Minister urged schools, colleges and universities to spread awareness about the harmful effects of drugs.
- The campaign also focuses on rehabilitation and social acceptance of people recovering from addiction.
- The Prime Minister emphasised that people recovering from addiction should be given respect, support and a second chance.
- Dr. Mansukh Mandaviya said the campaign would become a nationwide Jan Bhagidari (people’s participation) movement.
