India exported its first-ever consignment of Geographical Indication (GI)-tagged Joha rice from Assam on 12 March 2026, marking an important step in promoting India’s specialty agricultural products in global markets.
The shipment consisted of 25 metric tonnes of Joha rice, exported to the United Kingdom and Italy. The export was facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce and Industry, in collaboration with the Assam Agriculture Department.
Joha rice is an indigenous aromatic rice variety from Assam, known for its distinct fragrance, fine grain texture, and rich taste. It holds strong cultural significance in Assamese cuisine and is commonly used during traditional and festive occasions.
The rice received its Geographical Indication (GI) tag in 2017, recognizing its unique regional identity. The export of Joha rice is expected to boost Assam’s agricultural exports, promote GI-tagged products globally, and provide better income opportunities for local farmers.
