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“Shatavari – For Better Health” Campaign Launched

ByAjay Gulia

On February 6, 2025, the Ministry of Ayush launched a nationwide species-specific campaign titled “Shatavari – For Better Health” to promote awareness of the medicinal benefits of Shatavari, particularly for women’s health. The event was led by Shri Prataprao Jadhav, Minister of State (IC), along with senior ministry officials.

The campaign aligns with India’s Panch Pran Goal for a developed nation by 2047, as envisioned by Prime Minister Narendra Modi. Shatavari has been recognized as a key resource in improving women’s health.

Key highlights:

  • NMPB’s Contribution: The National Medicinal Plants Board (NMPB) has previously conducted similar campaigns for Amla, Moringa, Giloe, and Ashwagandha.
  • Financial Support: ₹18.9 Lakhs will be provided to eligible organizations to promote Shatavari’s cultivation and usage.
  • Long-term Impact: The campaign will aid in public awareness, sustainable management, and conservation of medicinal plants, reinforcing traditional medicine’s role in India’s healthcare.

This initiative strengthens the Ministry of Ayush’s ongoing efforts in promoting medicinal plants and holistic well-being across the nation.

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