On 16 September 2025, the Board of Control for Cricket in India (BCCI) announced a 2.5-year partnership with Apollo Tyres as the new lead sponsor of India’s men’s and women’s cricket teams, replacing Dream11. The deal, running until March 2028, will feature the Apollo Tyres logo on Team India jerseys across all formats.
This is Apollo Tyres’ first entry into Indian cricket, marking a strategic move to align with the nation’s most popular sport. BCCI officials hailed the partnership as a reflection of Indian cricket’s global brand value, while Apollo Tyres called it a matter of national pride and a boost to consumer trust.
